Marrakesh records comparisons

Marrakesh records survey had over 1,000 respondents between the ages of 15 and 24. This post shows the results as we compared these responses from 2009 to our opinions, 16 students between the ages of 16 and 18.

Which of the following have you done in the past 3 months?
					2009			2012
Watched a music video online					75%			100%
Bought a CD					70%			50%
Listened to music on your mobile					62%			70%
Burnt a CD					55%			8%
Bought a music download					52%			40%
Played a music game on your console					45%			50%
Which of these devices have you used to listen to music in the last week?
					2009			2012
Ipod/MP3 player					81%			95%
computer					80%			75%
Radio					71%			90%
TV					68%			95%
CD player					59%			65%
Mobile phone					54%			70%
Record player(vinyl)					9%			8%
Ipod/MP3 player					8%			0%
Where would you say that  you usually find out about new bands/artists that you like?
					2009			2012
Listening to the radio					67%			85%
Your friends					63%			70%
Watching MTV or other music channels					49%			85%
Reading general interest magazines					21%			20%
TV shows like X-factor					18%			70%
Reading music magazines					17%			10%
Reading music blogs					14%			5%
Social media- internet								85%
Which website would you usually visit first to check out a new band/artist?
					2009			2012
Youtube					38%			100%
Myspace					15%			0%
The bands own website					15%			40%
Facebook					8%			70%
NME					4%			5%
Last.fm					2%			0%
Yahoo music					2%			0%
bebo					2%			0%
msn					1%			0%
mp3 blogs					9%			0%
other internet sites								70%
spotify								20%
Do you feel it is morally acceptable to download music for free from the internet
					2009			2012
Yes					66%			55%
No					34%			45%
Have you ever downloaded music illegally from the internet?
					2009			2012
Yes					63%			95%
No					37%			5%
Do you feel guilty if you downloaded music for free from the internet?
					2009			2012
Yes					30%			30%
No					70%			70%
Do feel feel you should have to pay for the music you want to listen to?
					2009			2012
Yes					39%			100%
No					61%			0%
What do you think is a fair price for a CD of a band/artist you like?
2009					£6.58
2012					£6.84
What do you think is a fair frice for a downloadable album by a band/artist you like?
2009					£3.91
2012					£3.85
What do you think is a fair price for a download of a single track?
2009					£0.39
2012					£0.39
Roughly, what percentge of the tracks you own did you pay for?
2009					57%
2012					33%
If you were a big music celebrity which of the following would you most want to have?
					2009		2012
Respect for your music/creative freedom					42%		15%
Lots of money					20%		40%
Performing infront of massive audiences					14%		25%
Travel					8%		20%
Getting lots of stuff for free					7%		0%
Worldwide fame					4%		0%
Lots of sex					4%		0%
Getting to meet other celebrities					1%		0%

Music marketing

What techologies and marketing strategies do institutions use to target and distribute products to audience?

• Post case studies of specific artists on your blog using key terminology
• Detail what your selected record label does and why they use this perticular strategy

Ways of advertising
_Multi platform social media_ 
 - Advertising bands or artists can be done over social networking sites- facebook/twitter
 - Convergance- Games, wallpapers, photographs, apps etc.
 - Viral marketing- Online games/ advertising, people can play, enjoy and pass it on.
_Direct marketing_
 - Registering to a bands page using an email address gives the industry the opportunity to advertise by sending emails to individuals.
Global artist
 - The opportunity to buy merchandise or music using different currencies due to the artist being global