Music marketing

What techologies and marketing strategies do institutions use to target and distribute products to audience?

• Post case studies of specific artists on your blog using key terminology
• Detail what your selected record label does and why they use this perticular strategy

Ways of advertising
_Multi platform social media_ 
 - Advertising bands or artists can be done over social networking sites- facebook/twitter
 - Convergance- Games, wallpapers, photographs, apps etc.
 - Viral marketing- Online games/ advertising, people can play, enjoy and pass it on.
_Direct marketing_
 - Registering to a bands page using an email address gives the industry the opportunity to advertise by sending emails to individuals.
Global artist
 - The opportunity to buy merchandise or music using different currencies due to the artist being global